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Foundation date 1 january 2007
Affirm Films (stylized as AFFIRM) is a label of Sony Pictures Worldwide Acquisitions, dedicated to producing, acquiring and marketing films that are mainly aimed at evangelical Christians. The label also maintains titles such as: Fireproof, Facing the Giants, Faith Like Potatoes, Soul Surfer, When the Game Stands Tall and films of biblical characters (Jesus, Esther, etc.).