After an international faux pas goes viral, the Mexican Government urges Television Mexicana, the most powerful Mexican television corporation, to create a media distraction. Television Mexicana discloses a scandalous story involving Governor Carmelo Vargas (Damián Alcázar) in serious crimes and illicit business. Governor Vargas, worried about his political future, decides to clean his image and negotiates a secret agreement with Television Mexicana. Carlos Rojo (Alfonso Herrera), an ambitious young news producer, and Ricardo Diaz (Osvaldo Benavides), a TV network star reporter, are responsible for changing the public image of the corrupt Governor, with the objective of turning him into a political star and presidential candidate.
Benjamín "Benny" García is deported from the United States to his hometown in Mexico (a fictional place named San Miguel Arcángel). Back home is a bleak picture, he can't find an honest job and most of the town is held with the business of drug trafficking. Benny gets involved in the narco business, a "spectacular" job where he gets a lot of money, women and fun. But soon he finds out that the violent criminal life is not easy and much less fun.