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H5 (French company)
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Foundation date 1 january 1994
H5 is a French graphics and animation studio started in 1996. With Ludovic Houplain's art direction, its work can mostly be found in the fields of music video (visuals for Air, Super Discount, Etienne de Crécy, Le Tone, Alex Gopher, Darkel, Cosmo Vitelli, Demon) and luxury advertising (Dior, Cartier, Hugo Boss, Hermès, Lancôme).
Since 1999, H5 has also worked as a collective of directors. They made their first animated clips (animated typography for Alex Gopher, cartoon for Zebda, digital animations for Super Furry Animals and Playgroup).
H5 made the clips for Röyksopp's "Remind Me" (which won the MTV Europe Award for Best Video in 2002), Massive Attack's "Special Cases", Goldfrapp's "Twist", and a series of advertising campaigns for France and the wider world: Areva, Audi, Citroën, Volkswagen's "Train Fantôme" (1st award Film Cinema, Club of the DA on 2006). H5 is at present represented in France by Addict.
Their first short film, Logorama, was selected at the Week of Criticism at the Cannes Film Festival 2009 and at CineVegas in 2009. The film won the Kodak Prix at Cannes and won the Academy Award for Best Animated Short Film at the 82nd Academy Awards.
In parallel, the work of H5 was presented in numerous exhibitions and festivals, in Paris (National Center of Art and Culture Georges-Pompidou, Paris sleepless night 2007, French National Library, Gallery Anatome), London (Institute of Contemporary Arts, National Museum of Photography, British Film Institute), Tokyo (Sendai Mediatheque), Rotterdam (NAI), New York (MoMA) and Los Angeles (Egyptian Theater).
Best films
(2009)Filmography of H5 (French company) (2 films)
Production
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My Generation (2019)
, 8minutesOrigin France
Genres Animation
Le long d’un travelling de huit minutes, on traverse les différents mondes de notre temps – art contemporain, GAFA, sport, religions, pornographie, politique, finance ; vaches sacrées, veaux d’or, surveillance généralisée, opiums du peuple. Tout y passe. C’est Jérôme Bosch téléporté dans l’ère post Warhol. Si l’aliénation moderne est pointée du doigt, il n’y a pas de jugement moral, mais un détachement clinique à la Kubrick – les faits, rien que les faits...
Logorama (2009)
, 16minutesOrigin France
Genres Comedy, Action, Crime, Animation
Themes La fin du monde, Disaster films, Films about earthquakes
Actors Bob Stephenson, Fred Testot, Omar Sy, Sherman Augustus, Joel Michaely, Gilles Gaston-Dreyfus
The opening shot is a panorama of Los Angeles, revealing a city where all of the buildings and inhabitants are some form of commercial branding: birds in the form of Bentley logos, Microsoft's butterfly, pedestrians in the shape of the AIM icon, overhead highway signs mounted on Atlantic Records logos, etc. The major characters are revealed in an Altman-esque tableau. The Pringles mascot (voiced by David Fincher) pulls into a restaurant's parking lot and propositions an Esso Girl waitress (voiced by Aja Evans) who is on a smoking break. Two Michelin Man cops in a parked cruiser (voiced by Bob Stephenson and Sherman Augustus) are introduced as they debate the morality of keeping animals in zoos. Across town, Bob's Big Boy (voiced by Joel Michaely) and Haribo (voiced by Matt Winston) are on a tour at the zoo led by a flamboyant Mr. Clean (voiced by Michaely). The two boys hate the tour and hop off the tour train. They soon begin to harass the MGM lion by mooning it and throwing a Coca Cola bottle at it, but they are scolded by the zoo security, the Green Giant.