It (1927)

"It" is a 1927 silent romantic comedy film which tells the story of a shop girl who sets her sights on the handsome and wealthy boss of the department store where she works. It is based on a novella written by Elinor Glyn and originally serialized in Cosmopolitan magazine.

Because of this film, actress Clara Bow became a major star of the highest magnitude, and a result, became known as the "It girl".

The film had its world premiere in Los Angeles on January 14, 1927, followed by a New York showing on February 5, 1927. "It" was released to the general public on February 19, 1927.

The picture was considered lost for many years, but a nitrate-copy was found in Prague in the 1960s. In 2001, "It" was selected for preservation in the United States National Film Registry by the Library of Congress as being "culturally, historically, or aesthetically significant".

Synopsis

Spunky shopgirl Betty Lou Spence (Clara Bow) has a crush on her handsome employer, Cyrus Waltham, Jr. (Antonio Moreno), the new manager of and heir to the "world's largest store". However, they belong to different social classes, and he is already romantically linked to blond socialite Adela Van Norman (Jacqueline Gadsden). Cyrus's silly friend Monty (William Austin) notices Betty, though, and she uses him to get closer to Cyrus.

Actors