It Pays to Advertise is a 1919 American silent drama film directed by Donald Crisp and written by Elmer Blaney Harris based upon a play of the same name by Roi Cooper Megrue and Walter C. Hackett. The film stars Bryant Washburn, Lois Wilson, Frank Currier, Walter Hiers, Clarence Geldart, and Julia Faye. The film was released on November 23, 1919, by Paramount Pictures. Its survival status is classified as unknown, which suggests that it is a lost film.
As described in a film magazine, Jules Lemaire (Beban) comes to the lumbering country with an infant. He secures a position logging and the interest of Joy Farnsworth (Eddy), daughter of foreman Tom Farnsworth (Ogle). Big Jim Burgess (Oliver) becomes jealous of Jules and spreads false stories regarding the baby. A storm prevents the foreman from going to get the pay. This arouses the men and some want to attack Farnsworth. Jules offers to go get the money and Burgess goes along. Burgess leads Jules astray, and demands the note for the money, but Jules refuses to give it up. Burgess then tortures Jules, but is interrupted by the arrival of Joy and Herbert Sommerville (Neill), the latter having come for his baby. Burgess is captured, the money needed for the pay is secured, and the trio arrive just in time to save Farnsworth and his assistant from the wrath of the men. Sommerville takes his baby with him and Joy declares her love for Jules.