Fake Empire Productions is the production company that was formed in 2010 by Josh Schwartz and Stephanie Savage to develop and produce television series and feature films. Their most notable productions include the series Gossip Girl (developed by Schwartz and Savage), Chuck (co-created by Schwartz and Chris Fedak), Hart of Dixie (created by Leila Gerstein and produced by Schwartz, Savage, and their producing partner Len Goldstein) and The Carrie Diaries (developed by Amy B. Harris and produced by Schwartz, Savage, and their producing partner Len Goldstein). The company was formed to focus on television projects and produce films, with the intent of branching out into online series, music and books. Schwartz formerly operated under the banner of College Hill Pictures, Inc., which folded in the making of Fake Empire.
Overseen by Len Goldstein, the television division of Fake Empire is based at Warner Bros. Television, which distributes the Gossip Girl, Chuck, Hart of Dixie, The Carrie Diaries, Cult, and The Astronaut Wives Club television series. The film division of the company is based at Paramount Pictures and is run by Lis Rowinski.
The movie opens with a scene from a high school graduation, Jade Butterfield (Gabriella Wilde), a shy but beautiful young woman, is graduating and will be attending Brown University in the fall. After the ceremony, it's clear that she does not have any friends. Jade rejoins her family while reminiscing about her brother, Chris, who died from cancer. David Elliot (Alex Pettyfer) observes her from a distance. He has had a crush on her throughout high school, but never had the courage to speak to her.
In Cleveland, Ohio, high school senior Wren DeSantis' (Victoria Justice) opening narration describes Halloween in Cleveland as a time for its citizens to dress up and be less ashamed of themselves, citing the nickname "the mistake by the lake." This Halloween though would be the first that she and her family spend since the death of her father, a former Def Jam Records production assistant. She also focuses on the fact that she, her mother, Joy (Chelsea Handler), and oddball little brother, Albert (Jackson Nicoll) are touched by the death of her father in their own way. Albert, who also has reputation as a legend at video games, has apparently chose a life of elective mutism. Wren's widowed mother, Joy, dyed her hair blonde and is dating a 26-year-old boyfriend named "Keevin" (Josh Pence). Wren has her heart set on college life at New York University. Her friend April (Jane Levy) has her eyes set on social status, and nerdy friend Roosevelt (Thomas Mann) has his heart set on Wren. The two girls are surprised when they find they are invited to a Halloween party by local heartthrob Aaron Riley (Thomas McDonell), even as she performs a seemingly uncool "explaining rap," about her friend Roosevelt's proposed E.O. Wilson costume. Wren decides on a Dorothy Gale costume, and April decides to dress as a sexy cat. Albert wants a costume with a fake severed arm, while Wren tries to talk him into selecting a Spider-Man costume. He chooses both. On the day she is supposed to go to the party, she is also ordered by her mother to take Albert trick-or-treating so she can go to a party with her boyfriend. Despite Wren's pleas to not watch her brother, Joy offers to sign her applications for NYU if she does. The party that Keevin invites Joy to turns out to be run by Keevin's friend Nate Brueder who is roughly the same age. None of the people at the party even recognize that she is dressed like Britney Spears during the early period of her career. Brueder and friends engage in behavior such as binge drinking, farting in her cell phone, and causing other juvenile chaos.