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Foundation date 1 january 1960
Rankin/Bass Productions, Inc. (founded as Videocraft International, Ltd.) was an American production company, known for its seasonal television specials, particularly its work in stop-motion animation. The pre-1974 library is owned by DreamWorks Classics, while the post-1974 library is owned by Warner Bros.. Rankin/Bass stop-motion features are recognizable by their visual style of doll-like characters with spheroid body parts, and ubiquitous powdery snow using an animation technique called "Animagic." Often, traditional cel animation scenes of falling snow would be projected over the action to create the effect of a snowfall. On September 14, 2015, Rankin/Bass Productions, Inc. celebrated its 55th anniversary.