Geetha Arts (Telugu: గీతా ఆర్ట్స్) is an Indian film production and distribution company established in 1972 by Allu Aravind, brother-in-law of Chiranjeevi. The company is based in Hyderabad and had produced films in Telugu, Tamil, Kannada and Hindi languages.
Geetha Arts though came to be known for its big-budget blockbusters, the company marked its beginning by producing a small-budget movie Banthrotu Bharya in 1974. The company delivered several successful projects from the beginning, the film Vijetha , a family drama starring Chiranjeevi set the trend of blockbusters for Geetha Arts. Since then, Geetha Arts has made movies mostly featuring superstars such as Chiranjeevi, Rajinikanth, Aamir Khan, Anil Kapoor, Pawan Kalyan, Allu Arjun and Ram Charan.
After consolidating the film production business, Geetha Arts expanded its presence into film distribution, exhibition and digital content. In the highly fragmented and unorganized industry, Geetha Arts is one of the few players that has streamlined its business and evolve into an integrated film conglomerate.
Bheeshma Narayan (Prakash Raj) is a religious guru who prepares an army for the protection of all the ancient Hindu temples from terrorists. Of all the valiant and talented warriors in this elite army, Badrinath (Allu Arjun) is one who is groomed by Bheeshma Narayan and wishes to make Badri his successor. Once, a group of terrorists attacked Amarnath Temple and killed some devotees, Badri fought and killed those criminals, saving both the temple and the devotees.
Balu Mahendra (Naga Chaitanya) is always the top ranker in his college. Mahalakshmi (Tamanna), his cousin comes to Balu’s house to continue her studies. She is in awe of her Mr. Perfect 'Bava' and takes his help to achieve big in studies. Surprisingly, she surpasses him and becomes the first ranker. Balu gets deeply hurt by this and he resorts to cunning ways to deviate Mahalakshmi. But to his surprise Ajith (Anand) stands first this time. Meanwhile Mahalakshmi's father brings her a marriage proposal, but she doesn’t want to marry him. Balu and Mahalakshmi compromise by agreeing to help each other. Balu helps her in getting the proposal canceled and Mahalakshmi starts deviating Ajith from studies for the sake of Balu, but Balu gets tempted to her in bathroom. When the couple is heading to fall in love, Mahalakshmi unknowingly hurts the ego of Balu and they get separated.
The movie begins with Chandu (Siddharth Narayan) and Siri (Shruti Haasan) as childhood friends. Chandu and Siri call each other "Faltoos" and "Killer", respectively, affectionately. Their friendship remains intact even as they grow up. Chandu who was sent to mumbai to do MBA, instead learns music and returns home which leads to agony of his father. However, Siri convinces Chandu's father that it is her responsibility to take care of Chandu's career. They go for an audition there they get a fight with a band and he is sent out of the audition. Prior to that, Siri accepts the love proposal by Uday (Navdeep), who lives in US after consulting Chandu. Later, Chandu and Siri accidentally meet their common friend in college, Ritu Sharma (Hansika Motwani) and Chandu falls in love with her at first sight. Chandu starts spending time with Ritu to impress her, but Siri feels that she is being avoided. Siri decides to leave for a dancing School at Chennai. Meanwhile, Ritu accepts Chandu's love proposal. When Siri is about to leave, Chandu apologises her that he had not noticed that she was being avoided. At the same time, Uday comes back from US to surprise her. Hence, she decides not to leave.
In a remote village, Pali, in Andhra Pradesh, many people are dying from an unknown cause. The village head predicts that God will come to their rescue and cure them. He sends Sidhappa (Shafi) to find him and bring him to their village.
Harsha, a dirt-bike racer, is taking an auto rickshaw to the airport in the rain. He spots the blurry outline of a woman trying to flag the auto down, and gestures to her that it is already occupied. As he does, their fingers accidentally touch, and Harsha feels an electric current passing through him, which triggers a few fleeting images. Later, feeling that this was the girl he was destined to be with, he enquires about her to a woman named Indira (called "Indu"), without realising that she is the same girl. Indu, thinking that he is stalking her, misdirects him. She and her friends take advantage of Harsha, duping him out of his finances. Meanwhile, Indu's distant cousin Raghuveer, lusts after her. He manipulates Indu and her father into trusting him. However, whenever he attempts to touch a sleeping Indu, he sees visions of a warrior slitting his throat. Raghuveer consults a tantrik, Ghora, who reveals to him that in a prior life, he was a prince who lusted after Indu, and was killed by her lover, a warrior. Raghuveer is determined to find the reincarnation of the warrior and kill him. Meanwhile, Harsha discovers how Indu and her friends have been defrauding him, and she falls in love with him.
Sanjay Sahu (Pawan Kalyan) is a post-graduate from Osmania University and is working as a gym instructor. He is in love with Indu (Kamalini Mukherjee) who wishes to marry him. So she makes him meet her father (Prakash Raj), who is a police officer and also happens to be his old acquaintance. Her father declines to approve their love and she is forced to marry according to her father's choice. Meanwhile, Bhagmathi a.k.a. Bhagi (Ileana D'Cruz) and her friend Jyothsna a.k.a. Jo (Parvathi Melton) are chased by hoodlums before being rescued by Sanjay. Meanwhile, Jo and Bhagi are ragged in the college before being again rescued by Sanjay. Both begin to like Sanjay and even decide, to propose their love to him without the knowledge of the other. However, it is Jo who proposes first to Sanjay, who rejects her. Careful after seeing her friend's love rejected, Bhagi, with the help of Sreenu (Sunil), begins wooing Sanjay.
Neelakanta (Prakash Raj) is a revered person in the village he resides whose daughters Subbalakshmi (Poonam Bajwa) and Meenakshi (Sheela) are more than anything for him in the world. Subbalakshmi loves a native called Errababu with whom she elopes on the night of her arranged marriage ceremony. Neelakanta's relative Chinnabbai (Subbaraju) suspects that Errababu's friends are involved in this and when interrogated brutally, they reveal that two more people Sarma from Ongole and Krishna (Allu Arjun) from Hyderabad also helped the couple to elope. By mistaken reference of initials in the names, P. Yagnanarayana Sarma (Sapthagiri) was kidnapped at Ongole while the original man was left unevoked. At Hyderabad, a drunk Krishna is kidnapped at night near his house who is notoriously known for being a nomad and an expert in escaping. They are literally imprisoned at the village's Temple and all of them plan to escape the next early morning by catching a train. While all others almost approach the train next morning, Krishna stops when he sees Meenakshi at an Anjaneya statue and falls in love with her though Meenakshi is unaware of his presence. They all are kidnapped yet again by Neelakanta's men there and are imprisoned in a small pent house near the main house of Neelakanta. Its doors remain closed an locked and only 3 windows are there where a man can see the entrance door of main house and the nearby flooring and parking area. While his friends are horrified, Krishna is not influenced by the fact that he is in love with a native of the village and on eloping with her, all of them have to face big trouble from the villagers. Meanwhile, Meenakshi tries to speak with them with an intention to find out details about Subbalakshmi and neither Krishna nor his friends can see her face because of the pent house's style of construction.
Chitra (Nayantara), a medical student and her friends are working on a project about the human brain. She wants to investigate the curious case of Sanjay Ramaswamy (Suriya), a (former) notable Chennai based businessman, who is reported to have anterograde amnesia. Her professor denies access to Sanjay's records as it is currently under criminal investigation. Chitra, nonetheless, decides to investigate the matter herself.
Johnny (Pawan Kalyan) loses his mother as a kid. He then runs away from his father (Raghuvaran) as he is a chain smoker, a drinker, and doesn't care for his son. Years later, Johnny becomes a martial arts coach. One day, a girl named Geeta (Renu Desai) lodges a complaint on Johnny for beating up a man. Later, Geeta comes to know that it was a misunderstanding. After Geeta apologises, both become friends and eventually get married. After marriage, Johnny finds out that his wife has cancer. Borrowing as much money as he can from his friends, he moves to Mumbai but he is still short.
Raju (Govinda) and Urmila (Urmila Matondkar) meet in New Zealand and fall in love. They plan to meet again very soon in India. On the way, Raju meets a woman named Sharmila (Naghma), a heartbroken, suicidal pregnant woman who tells Raju of her cruel boyfriend. In order to save her respect, Raju decides to play her husband and they return together Sharmila's home, where he meets her family. However, soon enough, Raju finds out that Urmila is none other than Sharmila's sister.
Gokulan Krishnan (Vijay) is a music loving man who begins the movie with a dream where he sees his dream girl. The only Trademark he remembers from it is a mole which is situated next to her navel(bellybutton). He then becomes determined in looking for his 'dream girl' with the help of his uncle (Mannivannan) and brother in laws. On the other hand, his father arranges him to get married to a village girl Savithri (Devayani) which Gokulan (often referred to as 'Mapillai') objects to, but Savithri loves him. Gokulan later sees his dream girl Swapna (Rambha) at a wedding where he spot the mole on her navel. He then sings to her impressing her but she leaves abruptly. He later sees her at a music class which he teaches and from then on they love each other. Gokulan tries to stop the marriage with Savithri in many failed attempts due to everyone in Savithri's family getting the wrong impression. Swapna then arrives to Savithri's village and is revealed that they are sisters. Neither of them knew that they love the same man.
A college principal Janardan Rao (Vijay Kumar), keen to inculcate discipline in the students, gets his one time student and protégé Rajkumar (Chiranjeevi) posted as Telugu lecturer there. The ideal lecturer that he is, Rajkumar mingles with the students and becomes a comrade in arms and fools around with them in order to control them. One of his students Kanchana (Sakshi Sivanand) falls in love with him and asks him to marry her. He refuses her politely, saying that she will rescind her proposal if she knows his past and the flashback follows. During his student days in Delhi, Rajkumar falls in love with Preeti (Roshni), his guardian angel Janardan Rao's daughter. Vikram (Sathya Prakash) also loves her. When Preeti turns down his overtures, Vikram kills her in rage. Rajkumar in turn kills Vikram and goes to jail for five years. After serving the jail term now he has come back as a lecturer.